Jan 282010
 

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One of the hardest things for entrepreneurs to understand is that investors do not see their company through the same lenses as they do. The best entrepreneurs are following their passion and building a business that they can be proud of. It is off-putting to have someone view it purely as an opportunity to make money. Many entrepreneurs recoil at this vision and cannot bring themselves to respect investors for who and what they are; the providers of the very funding that their company needs in order to grow towards their vision of it. the formulation is simple:

Investors provide funding as an investment. Their expectations are to recover those funds along with as big a profit as possible and in as short a time as possible.

Next The Money Chase: What Does Investment Grade Mean? Part 6 – The Presentation

© Dr. Earl R. Smith II

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