Jul
21
2010
Rory Sutherland: Sweat the small stuff
Posted by Dr. Earl R. Smith II in Video, tags: adviser, advisory board, angel investor, board of directors, CEO, chairman, coaching, consulting, director, dr earl r smith, dr earl r smith ii, earl r smith ii, earl smith, Executive Coaching, federal circle, federal contracting, funding, Governance, government contractor, investing, investment, investor, Leadership, leadership assessment, leadership coaching, leadership development, leadership styles, management assessment, managing partner, Personal Growth, the federal circle, turnaround, Turnaround Management, Venture CapitalRory takes a very refreshing look at the difference between what the media focus on and what matters to the rest of us – at what costs a lot and what has a lot of effect. This is human vision with a sense of humor. Watch and enjoy.
About this talk
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
About Rory Sutherland
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio and more links
~~~~~~~~~~~~~~~~~~~~
Entries (RSS)